You Don’t Have an Innovation Problem.
You Have a Decision Problem.
Most teams are busy. Few are making the right bets.
This diagnostic report shows you where decisions are breaking down — how your system(s) compare to real-world patterns of your competitors, plus the top 3 recommendations and what to focus on first.
Our CEO Explains The Power of This Diagnostic For Leaders & Their Teams
Jonathan Bertfield, CEO - Lean Startup Co.
Founded by Eric Ries, Author of
The Lean Startup
Trusted by enterprises, governments, and high-growth companies globally
What’s Actually
Going Wrong?
Too many initiatives. No clear prioritization
Research without real validation
Decisions based on opinion, not evidence
Innovation disconnected from how capital is allocated
No repeatable system for making decisions
Most organizations don’t lack ideas.
They lack a system to decide what’s worth pursuing.
This Isn’t About More Ideas.
It’s About Building a System That Helps You.
Know what’s worth pursuing
Validate ideas quickly
Stop funding the wrong things
Make decisions based on evidence
Start With a Clear Diagnosis
Before you invest more time, budget, or effort into new initiatives, you need a clear view of how decisions are actually being made today — and how that compares to proven patterns across similar organizations.
What This Diagnostic Shows
How ideas are actually validated
Where capital is being misallocated
How decisions are really made
Where risk and breakdowns are sitting
How your system compares to real-world patterns
What You Get
A structured diagnostic survey across your team (10–15 minutes per person)
Scores across five key areas: Strategy, Portfolio, Governance, Lifecycle, and Teams
A benchmarked report based on 50+ real assessments
Clear explanations of what your scores mean in practice
Three prioritized recommendations — what to focus on first
Most Teams See a Different Picture
Than They Expect
Across 50+ assessments, consistent patterns emerge.
Strategy and governance are often less developed than leaders assume.
Teams frequently have capability — but the system around them limits results.
The organizations that move forward don’t do more.
They make clearer decisions — earlier.
1-2
Typical score for strategy in first-time assessments
3 months
Time lost per initiative when governance is unclear
4-5x
More initiatives reach revenue when systems are aligned
Your report shows where you sit — and where to focus first.
What Leadership Walks Away With
A clear view of what’s actually happening (not assumptions)
Where decisions are breaking down
How your system compares in context
What to address first — in priority order
Not a Generic Report
Not a maturity score
Not a templated PDF
Not a sales pitch
A clear, benchmarked view of how your organization actually makes decisions.
How It Works
1. Purchase the diagnostic and complete a short intake form
2. We send the survey link and a simple deployment guide
3. The people you designate complete the survey (typically within 5–7 days)
4. You receive your report 48 hrs after the survey is closed
Proven in Complex Organizations
A global telecommunications company came to us with a familiar problem:
They had a large backlog of innovation opportunities, no consistent way to evaluate it, and decisions driven by whoever argued loudest.
We ran the diagnostic across six senior stakeholders.
The final report made the gaps clear — and identified where to act first. They moved from 12 unprioritized initiatives to:
3 with clear funding
2 intentionally stopped
and one reaching revenue within the year
“The assessment gave us language for what we were already experiencing — and showed us where we stood. We stopped arguing about projects and started asking better questions.”
— Head of Innovation, Global Telecommunications Company
Simple, Fast, Clear
$497
Diagnostic Includes:
Full team diagnostic
Benchmarking against 50+ assessments
Analysis + insights
Clear recommendations
No long-term commitment.
No pressure to engage further.
Frequently Asked Questions
Who should complete the survey?
We recommend 5-15 people — a mix of innovation leaders, senior decision-makers, project team leads, and adjacent function heads like finance or technology. We provide the survey link and a deployment guide. You distribute it. The survey takes 10-15 minutes per participant.
Our leadership team will want to know how we compare to similar organisations. Does the report include that?
Your scores are benchmarked against patterns from 50+ assessments across sectors including financial services, telecommunications, automotive, and government agencies. The report identifies where organisations at your score level typically sit in their maturity journey — and what moves the needle at each stage.
What if our innovation programme is still early stage?
That is exactly when this is most useful. Early-stage programmes benefit most from understanding which capability gaps to close first — before they become expensive habits. The benchmarking data includes organisations at every stage of maturity, so your scores will be calibrated against relevant peers.
How is this different from doing our own internal review?
Two things. First, the framework is built on patterns from 50+ assessments — so your scores are benchmarked against real data, not theory. Second, the external report carries authority that an internal review does not. It gives innovation leaders the evidence they need to make the case for change.
Can I upgrade to a higher tier after purchasing the self-serve audit?
Yes. If the findings indicate that stakeholder interviews or a facilitated leadership session would be valuable, we can apply your $497 toward the cost of a higher tier. Email [email protected] after you receive your report for more information.
How long does the whole process take?
From purchase to report: typically 2-3 weeks. A few days to distribute the survey, 5-7 days for responses, and 48 hours for report generation after the survey closes.
Start With Clarity
No assumptions.
No wasted investment.
Just a clear view of what’s actually happening.
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